A mindfulness VR experience for athletes in Paris.
2024
Client
Ogilvy & Mather
Form & Fun
The Challenge
Athletes’ mental health is crucial in international competitions. We collaborated with Powerade to enhance their preparations for the Olympics and upcoming events through an immersive virtual-reality experience with guided imagery and breathing exercises. This program is available in eight languages and utilizes AI. The soundscapes are designed using meditation music techniques to promote relaxation and mindfulness.
Credits
Visuals by Form & Fun
Sounds by Combustion Studio