Watch the Video

Client
The Lincoln Motor Company
Hudson Rouge in collaboration with Vimeo
Year

2015

Awards & Mentions
Deliverables
  • Original Music
  • Sound Design
  • Mixing
  • Mastering

Balance

Balance. The effortless adaptation to unevenness. It’s stable, smooth and symmetrical in spite of opposing forces.
More infos : http://now.lincolncanada.com/2015/09/fifteen-by-seven/

“When it’s frivolously used, a word can lose its meaning. Luxury. Luxury… What is luxury? It’s a heady question—hence the italics—but to us, it’s an important one. Luxury elevates life on emotional levels.

But surely there are emotions that are more desirable to feel than others. These are the ones that get to the sweet spot of what “luxury” is really all about – for us, anyway. This notion got us thinking: Can you build an environment that conveys a set of emotions? The starting place is in defining what we want to feel, so we set about to do just that.

Credits

Client : The Lincoln Motor Company
Agency : Hudson Rouge in collaboration with Vimeo
Production Company : Bang Bang Club
Concept & Direction : Jean-Paul Frenay
DP: François Starr
Producer : Geoffroy Rouffiange
Production Manager : Mariola Haslop
1st AC : Son Doan
Data Manager : Aaron Fuks
Gaffer : Abdel Mouhssin
Electricians : Marco Viera, Malik
Key Grip : Xavier Servais
Grip Trainee : Martial Viel
Structure Motorization : Marc Stolz
Art Director : Simon Van Laar
Art Director Assistant :
Construction Chief
Make Up : Jill Wertz
Storyboard : Olya Tsoraeva
Editor : Aaron Fuks
Grading & VFX : Jean-Paul Frenay
Sound : Combustion

Dancer : Paola Zampierolo

CAST
4K Smart TV :Irini
Action Cam : Christos
Drone : Christos
DSLR : Loanna
Game : Aris
Smart Home : Dora
Wearables : Christos