LINCOLN MKX Balance

2015

Balance. The effortless adaptation to unevenness. It’s stable, smooth and symmetrical in spite of opposing forces.
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“When it’s frivolously used, a word can lose its meaning. Luxury. Luxury… What is luxury? It’s a heady question—hence the italics—but to us, it’s an important one. Luxury elevates life on emotional levels.

But surely there are emotions that are more desirable to feel than others. These are the ones that get to the sweet spot of what “luxury” is really all about – for us, anyway. This notion got us thinking: Can you build an environment that conveys a set of emotions? The starting place is in defining what we want to feel, so we set about to do just that.

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